AIPP secures new Sony, Panasonic partnerships

The Australian Institute of Professional Photography (AIPP) has announced Sony as an official trade partner and Platinum Sponsor of Lenscape 2018, May 5-6, 2018.

And Panasonic has joined Olympus and insurance group AON as a sponsor of the Australian Professional Photography Awards (APPA).

Lenscape is the new name for the annual professional photography conference, established by the AIPP in 2010. It will be held at Sea World Resort & Water Park at the Gold Coast, Queensland, at a recently opened ‘state of the art’ conference centre.

A trade show will accompany the event. The World Photographic Cup will also be hosted as a part of the two-day conference.

This year, APPA will run as a standalone event at the Melbourne Park Function Centre, August 25-27, with Lenscape the next AIPP national conference.

‘We are delighted to welcome Sony as a major partner and supporter of Lenscape, especially since the announcement of the groundbreaking Sony α9 camera which has revolutionised the capability of the mirrorless camera market,’ said Peter Myers, executive officer, AIPP.

‘The conference, which will run from Saturday, 5 May to Sunday, 6 May 2018, has been carefully crafted to suit photographers of all experience and expertise levels. Lenscape has been created to suit the budding photographer, the experienced entrepreneur and “social bunnies” alike.’

The conference, formerly The Nikon Event, has been rebranded as Lenscape due to the AIPP’s new ‘non exclusivity’ policy for event sponsorship. This resulted in Nikon withdrawing naming rights-level support while maintaining a sponsor relationship with the professional photographers association.

Prior to that there was a somewhat acrimonious withdrawal by Canon as the APPA naming rights sponsor in early 2016. Canon is now conspicuous among the larger ‘professional-facing’ (just made that one up!) businesses not listed as an AIPP trade partner.

Since the split with Canon, the AIPP has attracted a larger pool of non-exclusive sponsors, ensuring its independence.

Panasonic is the latest to join this pool, as a trade partner and Platinum Sponsor of APPA.

‘The Panasonic LUMIX team is excited to be able to provide support to AIPP members nationwide, including the opportunity for them to receive hands-on access to the innovative G Series range,’ said Panasonic Imaging category manager, Doug Campbell. ‘Today, the evolution in our LUMIX mirrorless camera and lens range sees it have strong appeal to professionals. It is the perfect time to forge closer ties with the imaging community, with the common goal of delivering excellence in photography. We are looking forward to the long APPA weekend and the many other opportunities to engage the AIPP community in the months and years ahead.’

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