Sigma pricing rocks the market

Two new Sigma Art lenses, the 14mm f1.8 DG HSM ultra wide lens and the 24-70mm f2.8 DG HSM zoom lens, will arrive in late July with price tags well down on their Canikon competitors.

Both lenses, which were announced back in February with two others, are available for Canon and Nikon mounts, as well as the Sigma mount.

The Sigma 14mm DG HSM Art lens, which has an RRP of $2199, is the ‘world’s only ultra-wide f1.8 lens’. Canon or Nikon don’t manufacture a wide aperture 14mm. The closest is an f2.8, and for the sake of comparison Canon’s 2007 version retails for $2839, and Nikon’s 2002 is available locally for $2399!

The fast ultra wide lens from Sigma features the same aspherical element as the 12-24mm f4 Art. It offers photographers a prime lens with little distortion, flare or ghosting. It has three elements with FLD ‘F’ Low Dispersion glass, four Special Low Dispersion glass elements. Sigma says it has a super fast and efficient AF system.

Equipped with a fast and precise autofocus system, three F Low Dispersion elements, and four Special Low Dispersion elements to reduce chromatic aberration and coma flare, the 14mm is ideal applications including astrophotography, architecture and landscape photography.

The Sigma 24-70mm f2.8 DG HSM Art zoom lens, which has an RRP of $1929, is described as a ‘workhorse’ that covers a wide range of shooting scenarios. It has three Special Low Dispersion glass elements and four aspherical elements to reduce chromatic aberration.

Canon and Nikon both have an equivalent lens released in the last 5 years.

The Canon EF 24-70mm f/2.8L II USM, released in 2012, is available from the Canon store for $2579. The Nikkor AF-S 24-70mm f2.8e ED VR, released in 2015, is available from local retailers for $2899.

Sigma has been busy releasing new Art lenses over the past 12 months, and a 135mm F1.8 DG HSM telephoto prime, also unveiled in February, is set for a release later this year.

The 85mm f1.4 DG HSM Art lens, released in November last year, at an RRP of $1699, around $1000 cheaper than the Canon and Nikon wide-aperture equivalents.


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