Profoto moves over to CR Kennedy

CR Kennedy & Company has assumed full local distribution responsibilities for Profoto lighting, with previous distributor L&P continuing its long association with Profoto as a major reseller.

ProfotoProfoto Off-Camera Flash combines the portability and ease-of-use of a speedlight with the performance of a professional monolight, and has been described as a ‘game changer’ in the industry. Profoto OCF and light shaping tools are┬ádesigned for fast and easy on-location photography.

‘Since 1978, Bruce Pottinger and L&P successfully nurtured the Profoto brand in Australia, and Profoto AB expresses its gratitude for all the hard work and dedication to the team at L&P,’ Profoto area manager Michael Fryland wrote to Profoto customers.

‘L&P remain a close partner with both C.R. Kennedy and Profoto as they will continue to operale as a key Profoto reseller.’

Mark Cummins, CR Kennedy’s national sales manager, Consumer Division, will handle the Profoto range.

‘We are looking forward to the challenges that a brand like Profoto will bring to CRK, but believe with our retail partners that Profoto will be an asset to the CRK portfolio of brands with all the unique qualities it brings,’ he said.

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