Digital Playground kicks off this weekend

Three days of exhibitions, speaker seminars, hands-on workshops, and live judging of the annual APPAs will take over Luna Park in Sydney this weekend, under The Digital Playground banner.

digiplaygroundThe event, hosted by the Imaging and Digital Entertainment Association (IDEA) will open on Friday September 12 and conclude Sunday afternoon.

Six influential speakers with photographic backgrounds will be discussing a wide array of topics each day in a 300-seat theatre, including Mike Langford, Alexia Sinclair, Tony Hewitt, Darren Jew, Jackie Rankin and Peter Eastway to name just a few.

The four big exhibitors are Canon, Nikon, Epson and Kayell, with a distinctly professional flavour to the smaller stands. (Floor plan cropped for readability)

The four big exhibitors are Canon, Nikon, Epson and Kayell, with a distinctly professional flavour to the smaller stands. (Floor plan cropped for readability)

There will be exhibition stands showcasing the latest technology from the biggest players in the industry like Canon, Nikon, Olympus and Epson, as well as major Australian organisations and businesses, such as the AIPP, ACMP, Kayell, L&P and Sun Studios. This is only a handful of the full 34 exhibitors that will be demoing various products and gear, providing workshops and information to attendees, and plenty of freebies are up for grabs! For example, Kayell will be running demonstrations of the newly launched Epson Surelab D700 (feel free to bring some sample images to print!); DES is launching a new range of Hahnemuhle photo papers and offering freebies; Sun Studios will open a ‘shoot space’, for those interested in the logistics of a fashion shoot and the services the studio offers; and Nikon will host a series of free ‘Photo Walks’, covering Landscapes, People and Portraits, and Cityscapes.

‘The diverse range of imaging equipment within reach of photographers today has never before been so extensive,’ says Robert Gatto, IDEA’s Vice President, Professional. ‘As with all tools, ownership of them does not by itself ensure professional-grade success so it is a welcome initiative to see a broadening out of learning and networking opportunities for what is the world’s most powerful visual communications medium – photography.’

The always intriguing live judging of the AIPP Australian Professional Photography Awards (APPAs) will also take place from 10am each day.

The exhibition space and APPA judging is free and open to the public – there is a nominal fee to attend the speaker programs.

Some of the free workshops provided by the exhibitors require registration prior to the event. More information about this and The Digital Playground can be found here.

If that isn’t enough incentive to attend, there is up to $15,000 worth of prizes to be won just by attending. Click here to find out more.


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